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Client

Date

Contact person

Phone

E-mail

Landing page

Desired dates of an advertising campaign

Budget of an ad campaign (scope from and to is possible)

1. COMPANY INFO

General information, field of activity

Main goods and services description

What price range do the goods/services belong to?

2.PROMOTION STRATEGY

Where do you want to run an advertising campaign?

Objectives of an advertising campaign

Description of the product/service to promote

How is your product, service, or company useful to the consumer (what problems of the TA are being addressed)?

Description of the target audience (gender, age, GEO, interests, income level)

3. COMPETITORS

Direct competitors

Distinguishing advantages (positioning)

4. TASK INFORMATION

Information about past promotion (if any)

What are the indicators/KPI which you plan to evaluate the effectiveness of the promotion by? What scores do you need to achieve?

Desired unit of purchase (CPC, CPM, CPA, CPL, etc.)

Do you need help running a campaign?

5. ADDITIONAL INFORMATION

Any additional information helpful to the project